An analysis of promotional posters
Tuesday 30th September 2014 A study of advertisement and its effectiveness I will be identifying and analyzing two posters the first being a local advertisement poster called Dead Pixels a retro gaming event in Birmingham Mosley. The second poster I will study is a teaser poster for 2008 blockbuster The Dark Knight. How are these two posters persuasive? This poster persuades the audience because of basic text used for the retro pixelated font for the title “Dead Pixels”. Also the zombified mushroom from Mario also works well here because it visually tells us this is a retro game event and I assume the -1 up sign symbolises that this event is bringing arcade-style games back into the limelight again. Underneath the title arrows are used to point towards the text reading, “RETRO GAMING” , meaning the arrows could mean retro gaming here. The poster overall is simple and the text and fonts are clear enough to read and the zombie mushroom is enough visual detail for it to be...